Advertising Deep Dive
Ad.Insider – The Dark Side of the App Industry
The lockdown situation rockets mobile app usage and downloads all around the world. Yet, not many downloads are organic. According to Statista global app install advertising spend is growing on average 27% every year and going to reach $76,2 billion in 2020.
Ad.Insider sheds a spotlight on fraud in the advertising industry. We get a glimpse of an idea about click bait, click farms and device farms. Their claim: deliver app downloads around the world at virtually any price. We were granted with an interview but asked for name, nationality and associates to remain confidential.
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