New Generation Marketing

Adello Magazine

The art & science of hospitality

We at Adello believe that marketing can be exceptional when tied to human behavior. By understanding who, when, where, and how, companies can build trust, awareness, and human-centric brand positioning. This year, we will dive deeper into the most exposed industries and interview top marketing experts to share their vision and recommendations on running a profitable business in 2021.

In this first edition, we focus on the tourism & hospitality industry with Yoann Pahud Hernandez, the Director of Sales & Marketing at The Ritz-Carlton Hotel de la Paix, Geneva. Yoann shared how to deal with the post-pandemic recovery and create new touchpoints with the local audience.

Hospitality in Switzerland is seen more like a science. In Spain, it is treated like art. It is crucial to combine both the science and the excellence in service while keeping an important part of authenticity, being genuine and natural.

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