Free Download

Adello Magazine

Featuring Prof. Dr. Kuno Schedler

Kuno Schedler has been the main driver of government and administration digitization in Switzerland for almost 30 years. He is an expert in public sector reforms, public sector accounting, corporate governance of state-owned enterprises, and digital government. As a leading researcher and author of several important books Kuno reveals the importance of people in quest for digital government.

It is the people with their needs, knowledge and ideals who live change and thus create new structures. The prospect of public and private actors working together even more intensively and creatively in a smart administration arouses curiosity.

Read More by downloading the pdf article

Featuring Frank Bodin

Frank Bodin has been among the most influential people in the world of advertising and creative, in Switzerland and Europe. He is President of the ADC Art Directors Club Switzerland, Communications Council of ks/cs Kommunikation Schweiz and a member of numerous boards. While Frank drives innovation and embraces digital, he has been a strong proponent of focusing on the essence of advertising: getting a meaningful message across.

Data are only enablers, instruments. But without the right idea linked to this instrument, every campaign will evaporate. The art remains to create brand loyalty beyond all logic and reason.

Read More by downloading the pdf article

Featuring Joko Vogel

Joko Vogel is a digital enthusiast and innovator of the Swiss cycling eco-system.
He is Co-Owner and Co-CEO of Cycling Unlimited AG, the company that operates the largest Swiss cycling tour for professional cyclists – the Tour de Suisse. This year Joko made a big step into digital converting the Tour de Suisse into a 100% digital event, fully supported by all sponsors.

We would like to push digitalization in a direction that makes sport even more attractive, entertaining, and exciting for fans, participants of our amateur racers and spectators. As a result, sport will become more attractive and more people will follow it… 
…And we have certainly taken the first step towards this goal!

Read More by downloading the pdf article

Featuring Cedrick Wolf

Cedrick Wolf is a technology enthusiast growing up surrounded by the newest gadgets. 12 years in the industry have taken him from media agency to big Swiss publishing houses like “20 Minuten” and global tech companies like “Teads” where he ran the publisher management for 12 countries. His focus is on understanding and decrypting the aspects of digital.

In times of uncertainty, materialistic consumption decreases while the demand for information increases. We are extremely careful about where to invest but want to be informed on our possible future and how circumstances will impact us personally…
…We need to understand transformation as an ongoing process, not as an ending project.

Read More by downloading the pdf article

Featuring Laure Frank

Laure Frank has managed all operational and strategic Digital & Omnichannel activities at Manor, the biggest department store chain in Switzerland. Her major focus is on digitizing Manor through the introduction of a variety of new Omnichannel offerings.

This worldwide COVID-19 crisis is a unique eyes-opening event. It highlights very clearly the new Retail models we do need to continue building and reinforce for the future.

It’s a real chance to get the strategic priorities set under customer-centric considerations with a strong commitment of the overall organization.

Read More by downloading the pdf article

Featuring Michel Jordi

Michel Jordi is the creator and founder of the Swiss Ethno Watch and LE CLIP. He pioneered Swissness with the legendary Swiss Ethno watch in 1991. Jordi established his brand internationally with a successful image transfer and a complete line of accessory products. In 2018 he received the “Leadership Award” from the EU Business School, Barcelona. His article focuses on the importance of wearing masks to protect each other.

What shocks me is how our politicians played it down because they were unable to provide supplies. Just like toilet paper, masks have become a rare commodity in the western world resulting in a guerilla war for masks among nations!…

Read More by downloading the pdf article

Featuring Kathrin Hösli

Head of Explorations at Swisscom within the Digital Business Unit of Swisscom. She is responsible for the identification and development of new growth opportunities. Kathrin strongly believes in open innovation approaches within the relevant ecosystems.

Due to the quarantine, more people are forced to cover their needs digitally. Companies, and even entire industries, that want to remain available for their clients, are currently moving towards digitalization.

Our routine is dramatically changing and many employees, students and customers may not want to switch back to the previous mode, as this new digital way of collaboration brings many advantages…

Furthermore, Herbert Bay, Founder and Entrepreneur on how start-ups secure their business during this crisis.

Read More by downloading the pdf article

Featuring Prof. Dr. Harley Krohmer

Since 2004 Professor of Marketing and Director of the Institute of Marketing and Management at the University of Bern. Author of various marketing books and research papers on branding, pricing, marketing strategy, digital business, and luxury marketing in internationally leading academic journals.

We are now facing a global crisis. We are also facing very high uncertainty: will this crisis really be the biggest crisis of our generation? Which decisions should governments and people take in the next weeks, and how will these decisions change our future world? How different will be the world we will inhabit? The following four hypotheses speculate about this question with a focus on future consumer behavior and digital business opportunities….

Read More by downloading the pdf article