This year tourism and hospitality industries experienced dramatic losses without international travelers because of Covid-19. Therefore, the importance of local tourists raised as never before.
Since more people now started to explore their own state, they might become your next target group to advertise your business. Even if they travel from Zurich to Lugano, they want to discover the best restaurants, bars, shops, and events.
The best way to boost your business locally is through mobile advertising. Why? Because online traffic via mobile phones is huge and increased by 222% in the last 7 years, surpassing the traffic on laptops. Just think that by 2025, 72.6% of the internet population worldwide will access the web only on their smartphones!
Mobile ad solutions also provide more accurate targeting, including geographic, demographic, and behavioral dimensions. You can choose not only who will see your mobile ads but also exactly when and where. Moreover, within an hour, 70% of mobile searches lead to action. Incredible, right? 😉
Let’s have a look at the best ways to promote your business locally online:
You should create a mobile commerce and/or app to sell your product or service. Online shopping, in general, has increased since we were not able to go outside as usual. In particular, compared to last year, mobile shopping apps increased by 37%, underling once more the importance of smartphones in our everyday life.
Do not wait too long. Create your mobile commerce and/or app and advertise it with mobile ads.
People love to be entertained. You can do that with interactive banners 😉. Static ads are not that effective since the possible client does not feel involved enough with your product. If they do, then they will more likely click on the ad and purchase it.
Fast delivery of ads
One other important feature of mobile ads is immediacy. Imagine you would like to make a last-minute promotion on certain products in your shop for the afternoon. You can let run the ad immediately just during this time frame and target only people who are shopping or live nearby.
Social media are important for brand awareness and allow you to keep your clients interested in your product. If you want to engage the people on your social media page, then the constant sharing of content is decisive. In this way, you will also be closer to your customers and understand what they like or not.
You should also always try to win new followers, which means advertise your page with mobile ads. Why mobile? Because social media are accessed mostly just on smartphones. For this reason, certain kinds of content, like pictures or stories, is made for the mobile phones’ format only.
Did you hear giveaways? When?! Where?!
People just go crazy for giveaways 😊. If you advertise your product through a giveaway on smartphones, they will not think twice about it. They will click on the mobile ad and do what you asked them in return: e.g., share a picture of your product on social media, write a review, purchase at least three products on your app or mobile commerce, etc.
If your product is associated with a local celebrity, influencer or event, this means more traffic on your website, social media, and app. More traffic means more possible clients.
Of course, you should be careful with the choice of event or person you are associated with. For example, if a celebrity has had a bad conduct or an event is financed by organizations that undermine human rights, you will have a problem.
After having choosed who or what to sponsor, do not forget to advertise it on smartphones 😉.
This year we had and still have to face many challenges. But together we will get through.
Is your business ready to be promoted?