100% transparency. We spend 100% of your media budget on your campaign
Adello Direct charges on a 15% flat fee on top*.
Including agency fee + all other hidden tech trading costs you usually don’t see such as fraud protection and brand safety.
*For enterprise deals, please contact our support
15% of your Media
- Adello direct self-serving platform
- Creative & Adserving
- Viewability and Fraud Prevention
- DMP & Audience
15% fee = all included
- 5%Adello direct self-serving platform
- 10%Creative & Adserving
- 5 – 15%Viewability and Fraud Prevention
- 5 – 10%DMP & Audience
Media Tech costs can sum up to 35%-50%
*Source;*Warc, Global Ad Tech Trends, March 2018.
Compare your key performance numbers
Adello Direct has a built-in campaign estimation tool. Depending on your campaign goals it will calculate your estimated CPM, vCPM, CPC, CPL or CPS for easy comparison of key performance indicators with other advertsing campaigns