If you want to keep doing successful marketing in 2021 and beyond, you should not ignore the digital transformation and the tech tools emerging new marketing trends. It is important to ensure that your employees have the skills required by proposing ongoing training and refreshers for them. This way, everyone in the marketing team will be on the same page and ready to boost your business in the digital era.
Here we made a list of the most important marketing skills for 2021 and the future:
SEO & SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are essential for your business. SEO can ensure that you are seen at the right time by the right audience, increasing the possibilities for your product to be sold. With SEM, you can increase the visibility of your website on search engines. Both concepts are constantly evolving, and you also need to keep yourself up to date with the features of the biggest search engines like Google, Bing, etc.
Storytelling is one of the pillars of marketing. In the digital era, writing skills are applied in emails, social media, blog articles, websites, and ads. Do not forget always to make sure that the content is also relevant to your target audience.
In the previous edition of Adello Magazine featuring Kate Strachnyi, we have discussed the importance of a data-driven business strategy. Data analytics helps better understand the targeted audience, the efficacy of marketing strategy, and measure marketing KPIs. Based on that, you can see where improvements are needed and what strategies worked best.
To know certain tools and software that can help you with, e.g., SEO, SEM, data analytics, etc., is a great advantage against your competitors. Most of them can also take away repetitive tasks so that your employees can manage their time more efficiently and concentrate on other important assignments too.
Know-how in digital advertising
Your employees need to be familiar with digital advertising. It is essential to know what kind of online channels are better for a certain product and what kind of advertising formats are out there. Just think about some interactive ad creatives like VR, AR filters, swipe cubes, or scratch cards, which are successful social media and mobile advertising features. You can look at our creative gallery if you would like to try out some of them!
Nowadays, it is a must to know what kind of social media are out there and how they work, especially if you aim to reach out to younger generations like GenZ and Millennials. A social media strategy can also help you interact more with your audience and better understand customer needs.
Digital marketing is constantly evolving, and your marketing team needs to own the skills we listed before to succeed. In case you need support about mobile advertising and social media, do not hesitate to contact us 😉